By Shane Kimsey, Account Director, TRAFFIK

Medicare insurers have felt the winds shift recently as word spread that CMS is preparing to release its Annual Notice of Change templates in the near future. When those guidelines appear, you will officially have Hurricane ANOC on your hands, and I have just one important question for you: are you ready?

For most companies, the honest answer is “no.”

This is because for an ANOC campaign to launch smoothly…