Archive: October, 2011

By Casey Lombardo, Copywriter, TRAFFIK

Last week, we scratched the surface of search engine optimization, discussing the importance of good SEO to your web traffic (not to be confused with TRAFFIK), while also running through some of the terminology that newcomers will need to get a handle on as they more forward.

This time around, we’re going to boil SEO down to it’s three most basic elements, which work together like the food pyramid to provide a healthy, balanced search engine ranking. So, without further ado, let’s sink our teeth into the three food groups of SEO.

By Mike Thompson, Digital Director, TRAFFIK

Most (if not all) business models today are being forced to find new ways to engage with consumers. The way the world does business is changing—and fast—and retail businesses are especially feeling the pressure.

In the face of these changes, retailers need to ask themselves some important questions. Would my business model support an online storefront? Do I operate multiple retail locations? Does my sales force have a need for mobile …

By Casey Lombardo, Copywriter, TRAFFIK

Man, remember how much Netflix was killing it? In one fell swoop, they freed us from the increasingly skeevy hassle of renting videos in strip malls while fulfilling every nerdy recluse’s fantasy of getting movies delivered to their door like room service. As if that wasn’t enough, they topped themselves with Netflix Instant, which added a hearty dollop of win gravy to their already world-champion-caliber mashed potatoes.

America’s starry-eyed love affair with Netflix lost a little bit of its luster when the company announced a new pricing structure and some fee hikes …

by Anthony Trimino, President and Chief Creative Officer, TRAFFIK

This week, I’m going to be addressing something that many companies would perhaps like to avoid until the proverbial 11th hour: the client/agency relationship. It’s no secret that many of the partnerships between businesses and their agencies begin with the best intentions, clear communication and shared goals, but over time and as needs change, the bond can strain and even fail—many times without either party realizing it until it’s too late.

By Mike Thompson, Digital Director, TRAFFIK

When you are looking for a product or service, where do you begin? In this day and age, you probably start your search online. But what do you type into the search engine? Do you use geographic terms or do you look for online directories that rate and recommend services?

What about the opposite end of the spectrum? How is your product or service getting found online? Can you quantify business leads to online searches? Are you able to justify how important your web presence is—or could be?

By Casey Lombardo, Copywriter, TRAFFIK

Good web design is humanity’s oldest, most exasperating enemy. Witness the cave paintings of Lascaux, where primitive man is seen struggling futilely with an ancient, ancestral version Adobe Dreamweaver (although the artist depicted his foe somewhat like a bison, strangely). Fast forward to classical Greece, where the philosopher Socrates organized schools of great thinkers to agonize over the endless dilemma of Flash programming and mobile phone displays.