Archive: February, 2012

By Brent Shoji, Director of Development, TRAFFIK

When the average person thinks of university life, they probably imagine large, sprawling campuses, students milling to and from class, a giant library filled with musty books, pep squads—the whole shebang.

There is another reality to universities, though, one that most people probably don’t consider, but that is the heartbeat of every major learning institution: the never-ending cycle of admissions that bring fresh tuitions—er, students—to the hallowed halls of learning.

By Casey Lombardo, Copywriter, TRAFFIK

Part of the beauty of Facebook is that the experience is different for each user. Users that “gather” friends and connections more actively tend to have a busy and active newsfeed experience, whereas those that focus on a smaller core of key relationships and brands may have a slower-moving feed.

By Mike Thompson, Digital Director, TRAFFIK

Have you ever heard of the phrase “Good, Fast or Cheap: Pick Two”? In the design world, this is a simple rubric that helps agencies to give clients an idea of what they can expect in terms of turnaround, quality and pricing. To break it down quickly, if they want something that is both “good” and “fast,” it is going to be expensive. If they want “good” and “cheap,” it’s going to take a long time. If they want “fast” and “cheap,” what they are going to get will be of inferior quality.