By Brent Shoji, Director of Development, TRAFFIK

When the average person thinks of university life, they probably imagine large, sprawling campuses, students milling to and from class, a giant library filled with musty books, pep squads—the whole shebang.

There is another reality to universities, though, one that most people probably don’t consider, but that is the heartbeat of every major learning institution: the never-ending cycle of admissions that bring fresh tuitions—er, students—to the hallowed halls of learning.

By Casey Lombardo, Copywriter, TRAFFIK

Part of the beauty of Facebook is that the experience is different for each user. Users that “gather” friends and connections more actively tend to have a busy and active newsfeed experience, whereas those that focus on a smaller core of key relationships and brands may have a slower-moving feed.

By Mike Thompson, Digital Director, TRAFFIK

Have you ever heard of the phrase “Good, Fast or Cheap: Pick Two”? In the design world, this is a simple rubric that helps agencies to give clients an idea of what they can expect in terms of turnaround, quality and pricing. To break it down quickly, if they want something that is both “good” and “fast,” it is going to be expensive. If they want “good” and “cheap,” it’s going to take a long time. If they want “fast” and “cheap,” what they are going to get will be of inferior quality.

By Anthony Trimino, President and Chief Creative Officer, TRAFFIK

The holidays are over and done with, the ball has dropped on Times Square and the Christmas lights are coming down in neighborhoods all over the country. It’s a brand new year, and smart companies are seizing this blank slate as an opportunity to rethink the way their business communicates with the world around them…

By Casey Lombardo, Copywriter, TRAFFIK

ROI can be a tricky thing. Here at TRAFFIK, it is the basis of our entire client-services model. We want our partners—who are investing in our expertise—to see the maximum return possible on their marketing expenses.

At face value, it is usually fairly easy to identify where ROI is occurring in a campaign. Lots of click-throughs on a particular e-blast message? We know it’s working there. Not enough QR code scans on a print collateral piece? Maybe we need to make adjustments there…

By Mike Thompson, Digital Director, TRAFFIK

Remember that old saying, “you can bring a horse to water, but you can’t make him drink”? This article preaches the opposite—and is just as easy to understand.

Companies that have great products and services sometimes have a Facebook presence that is more of a ghost town than a thriving community. It’s easy to build a social platform, but using it to generate profit is hard—like trying to force a horse to drink just because the water is there. If you have a great product, they’ll drink—hypothetically speaking, of course. ..

2012 is already upon us, but we here at TRAFFIK have been taking stock of what the past year has meant—and for us, it has meant a lot of outstanding work! We’re fortunate to have been able to produce a bevy of award-nominated projects for our clients throughout 2011, and are looking forward to keeping up the momentum in the next 12 months, too.

With the end of the calendar year in sight, we here at TRAFFIK find ourselves looking back on 11 years of success and innovation in the marketing and advertising game. With that milestone in mind, we thought it only appropriate to take a moment to acknowledge the many great brands and companies that we’ve been fortunate enough to work with over the years. We often like to think of our clients as our partners, but really they’re more than that—they’re like family to us.

By Brent Shoji, Director of Development, TRAFFIK

So your current marketing strategy isn’t generating quite—or anywhere near—as much ROI as you expected? That happens. But here at TRAFFIK, we have observed that poor performance down the road usually results from not laying the proper groundwork at the beginning.

By Mike Thompson, Digital Director, TRAFFIK

A powerful digital strategy is at the cornerstone of all of today’s most successful marketing campaigns. To the world at large that can’t see your great collateral or see your witty ads, the internet becomes the only medium that matters, so it’s vital that your agency has the ability to utilize it to the nth degree.