by Nancy Hinojosa, Account Executive, TRAFFIK Bills and more bills seem to be the top concern of Americans these days. With unemployment figures at an all time high, and a pay reduction instead of a typical increase becoming the norm, we’ve all cut back from a seemingly excessive lifestyle. Most consumers are pinching pennies wherever [...]
by Anthony Trimino, President & Chief Creative Officer, TRAFFIK Tonight, more than 40,000 women and children will be homeless, just in our local cities alone. The number is even more staggering on a national level. I was in Big Bear, CA this past January. As a company, we had just ended an incredible year and [...]
by Nancy Hinojosa, Account Executive, TRAFFIK Last week, I did the unthinkable. I missed an amazing deal on Groupon. I’ve been totally lamenting this; especially since I really need a new white button up Gap shirt. The time sensitive deal was store credit with a sticker price of $25, but worth $50 in store. The [...]
TRAFFIK is pleased to announce its two awarded mentions from the 2010 National Health Information Awards. Of the four total mentions for design work, TRAFFIK was honored with two bronze awards for their campaign materials, including a direct mail piece and newsletter, in support of their work for Medicare insurer CareMore. The 17th Annual National [...]
by Mike Zuckerman, Copywriter, TRAFFIK There are events that are so huge, events that have such a humongous impact in folks’ lives, that people remember exactly where they were and what they were doing when they learned of the shocking, seemingly life-altering news. For instance, on January 28, 1986, I was in the South Orange [...]
TRAFFIK is announcing the winning of a Commercial Bronze Award in the 31st Annual Telly Awards, which honor the very best local, regional and cable television commercials and programming, as well as the finest video, film and Web productions. The Telly Awards’ goals have been, since 1978, in strengthening the visual arts community by inspiring, [...]
by Nancy Hinojosa, Account Executive, TRAFFIK 8:30 am, Tuesday morning. By this time, most working women have done more in their few hours than most people do all day. The daily tasks of maintaining a job in a rough economic climate, the lack of sleep and feelings of being overwhelmed with professional and home duties [...]
by Mike Zuckerman, Copywriter, TRAFFIK The question of whether or not advertising can be considered ‘art’ comes up quite a bit, and people who align themselves with one end of the spectrum or the other (i.e. “It’s art!” vs. “It’s not art!”) are pretty darn fervent in their beliefs. I’ve myself thought about this a [...]
By Mike Thompson, Digital Director, TRAFFIK
A couple weeks ago, I was grabbing lunch with some colleagues at a popular Chinese quick serve restaurant (QSR) chain. Personally, I am a creature of habit when it comes to the places I dine and the menu items I choose. So, I ordered my usual orange chicken combo, filled up my soda, grabbed a seat and waited for my order to come up…
by Anthony Trimino, President/CCO, TRAFFIK The Social Media age has increased the importance of businesses to have an online presence on Facebook, Twitter, YouTube and/or blogs. However, marketers often enter the social media arena without setting up the proper analytic tools needed to measure actual effectiveness. The questions to ask are, how can you properly [...]
