By Shane Kimsey, Account Director, TRAFFIK
Medicare insurers have felt the winds shift recently as word spread that CMS is preparing to release its Annual Notice of Change templates in the near future. When those guidelines appear, you will officially have Hurricane ANOC on your hands, and I have just one important question for you: are you ready?
For most companies, the honest answer is “no.”
This is because for an ANOC campaign to launch smoothly…
by Diane Ly, Creative Intern, TRAFFIK I think I can argue without much opposition that American society has dramatically evolved in recent decades. It’s no longer black and white—it’s Hispanic-black and Asian-white, etc. Ancient is the idea of mother, father, son and daughter; now it’s easy to find father, father, daughter, or just plain mother [...]
by Anthony Trimino, President and Chief Creative Office, TRAFFIK This year, when TRAFFIK started designing its campaign in support for Medicare insurer CareMore, we knew we would have to go bold. Because the open enrollment period for Medicare was sliced in half this year, we didn’t have the time to wait for consumers to come [...]
by Anthony Trimino, President and Chief Creative Officer, TRAFFIK This past Saturday, TRAFFIK sponsored the Miracles Live & Swingin’ event supporting the Miracles for Kids organization in their effort to bring financial and emotional aid to families with children diagnosed with a terminal illness. This sponsorship represents TRAFFIK’s continued commitment to support, fund and partner [...]
by Malerie Orellosa, Research Associate, TRAFFIK Well-known fashion pioneers and food purveyors such as Polo Ralph Lauren, Lacoste and Yoplait yogurt, just to name a few, have reveled in the captivating cause to promote Breast Cancer Awareness month with their products. Polo Ralph Lauren created a 10th anniversary Pink Pony Tee benefiting Lauren’s Pink Pony [...]
by Mike Zuckerman, Copywriter, TRAFFIK In support of Medicare insurer CareMore, TRAFFIK concepted, shot, produced and virally released, via YouTube and Facebook, a video communicating personal hope and positivity in an often-maligned industry. Using real CareMore “Believers” (actual CareMore members who serve as brand ambassadors for the plan) conveying their inspiring before-and-after CareMore stories and [...]
by Malerie Orellosa, Research Associate, TRAFFIK I received an unnerving call from a close relative, expecting no more than a hello. I learned that her son was admitted to the hospital for an unknown brain tumor. This could not be true, only a young teenager at best, I thought. He will get through it, my [...]
by Nancy Hinojosa, Account Executive, TRAFFIK Bills and more bills seem to be the top concern of Americans these days. With unemployment figures at an all time high, and a pay reduction instead of a typical increase becoming the norm, we’ve all cut back from a seemingly excessive lifestyle. Most consumers are pinching pennies wherever [...]
by Anthony Trimino, President & Chief Creative Officer, TRAFFIK Tonight, more than 40,000 women and children will be homeless, just in our local cities alone. The number is even more staggering on a national level. I was in Big Bear, CA this past January. As a company, we had just ended an incredible year and [...]
TRAFFIK is pleased to announce its two awarded mentions from the 2010 National Health Information Awards. Of the four total mentions for design work, TRAFFIK was honored with two bronze awards for their campaign materials, including a direct mail piece and newsletter, in support of their work for Medicare insurer CareMore. The 17th Annual National [...]
