by Nancy Hinojosa, Account Executive, TRAFFIK “Within the next three decades, Hispanics, African-Americans, Asians and other minorities, as well as young consumers, will become the country's new majority,” says Jeff Bewkes, Time Warner's chairman-CEO. Multicultural efforts, if not taken now, will be detrimental to future growth. Okay okay, this is not the first time I [...]
by Nancy Hinojosa, Account Executive, TRAFFIK Billions of dollars are spent yearly trying to capture the nation’s second largest consumer market, Hispanic Americans. By traditional means, marketing and advertising geniuses everywhere tapped into this lucrative group with flashy colors, giant piñatas and a festive mariachi tune in the background. As a child of immigrants myself, [...]
by Mike Zuckerman, Copywriter, TRAFFIK There are events that are so huge, events that have such a humongous impact in folks’ lives, that people remember exactly where they were and what they were doing when they learned of the shocking, seemingly life-altering news. For instance, on January 28, 1986, I was in the South Orange [...]
